Sophie Chen
Designer, learner, experimenter.
Web Design & Content Writing
I assisted in the creation of Alexander College's current website using Bootstrap to create a responsive, mobile-first design.The entire site is custom designed and hand-coded using WordPress and Visual Studio Code and optimized for SEO using tools such as Yoast SEO and Semrush.I am the main point person for any maintenance and content updates for this website. I communicate with various departments throughout the year to ensure the content is accurate and up-to-date.
As Content Writer at Alexander College, one of my responsibilities is to plan, write, and design blogs which cover topics such as university transfer, Vancouver attractions, and more. Using tools such as Semrush, I was able to create SEO optimized content, some of which continue to rank well on Google.In addition to making optimized content, I also created a series of interview blogs featuring various faculty and staff in order to learn more about their area of study. This series also allowed students to learn more about their future instructors and staff who work at the college.
Graphic Design & Advertising
Canva Poster Designs
Various posters I've designed for different occasions and departments.
Alexander College
Business Card Designs
Various business cards I've designed for my creative business.
Personal Projects
Stop Motion Ad
A short animation to advertise one of my new keychain designs.
Personal Project
Print Design
Crosswalk: A Travel Magazine
The table of contents for a fictional travel magazine for a semester-long school project. This project uses text and images from external sources due to course time constraints.
Some pages of the feature editorial.
Snapshots: An OC Zine
A 2024 year long personal project featuring a series of original character magazine covers.
Illustration
Digital Artwork
A selection of original art drawn digitally featuring original characters and characters from other media.
About the Designer
"When it comes to design, I love the creativity and simplicity of both Japanese and Scandinavian design. On the other hand, complicated, precise, yet impractical things like Rube Goldberg machines also bring me a lot of joy. I hope to draw on some of these styles as I develop my own ‘voice’ in the community."